A universe to create for our socks!
Creating a brand is not just about a logo, a website, a store, and products, but also about sharing its universe and introducing it to everyone. For our attachable socks, we wanted to highlight French manufacturing, of course, but also keep things simple and clearly explain the benefits of our products.
It's not easy to put all our ideas and desires on paper or in photos!
As a team, we are fans of comics and illustrations, so we unanimously voted for an illustrated homepage. And after all, it was in France that illustration flourished in the 19th century, so we remain faithful to our cherished values.
We therefore turned to Julien, a freelance graphic illustrator, who won us over with his sketches of Paris, his curiosity about our adventure, his attachment to French know-how, and his ability to adapt to various universes. And he also liked the concept of attachable socks, so we went for it!
Once the brief was done, Julien, our freelance based in Montpellier, offered us his ideas, and we discussed the best way to illustrate our brand. We hope you like the result!
Day after day, we are building our universe and our brand! More and more of you are following us and trusting us. Thank you all!
No doubt Julien will accompany us in our story and in the development of Frenchaussette.